The product is designed to significantly improve users’ experience in discovering a partner for long-term relationships/matrimony online, with a unique and novel matching system based on psychology, features that help eliminate ghosting or scams and ensure success in finding & maintaining a long-term relationship. Freemium business model. AI-integrated features, and a 360-degree approach on dating ensure high engagement, retention and customer loyalty while adding significant value to the customer.

The process:
Deep research on user dating behaviours online and offline, Competitive Analysis, Domain research on relationships and dynamics, Ideation on identified user needs, Tasks and flow analysis, Information architecture, Ui and interaction design. Business modelling with competitive unique selling properties, defined MVP scope and future scope for revenue generation for the next few years. Delivered high-fidelity interactive Figma MVP prototype.