Designed an E-Commerce platform for premium lifestyle & accessories products. Designed Brand identity, Brand name, Logo, UX, and Visual language. Later re-branded the business to fit the new product line. Established Shopify storefront.

The Process:
Domain Research, Competitive analysis, Defined market positioning and target customers based on products, User research on customers' values, identity and aspirations. Logo design, iterations and brand story based on the insights. Delivered fully functioning branded website.